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“We share images, updates and locations over social channels to remain ever-connected to our peers, but the most efficient and effective way to successfully reach someone is by shooting them a text. All day, every day, people of all ages are affixed to their personal devices for business and pleasure. Should we have known that the only communication tool we really need is the most standard messaging feature on our phones?” |
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Text-to-Shop: Retailers Using SMS to Ease Customers’ Path to Purchase
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